Home / Articles / Casino FTD Funnel Audit Template

Casino FTD Funnel Audit Template

Published 2026-09-17 · By Traffic Popcorn Research Team

Start with one complete funnel

A casino FTD audit maps click, landing page, registration start, registration completion, deposit-page view, payment selection and deposit success. Break every stage down by geo, device, source and campaign.

Questions to ask at each leak

If registration completion is weak, shorten the form. If deposit-page views are strong but payment selection is weak, review method order, limits and trust signals. If payment selection is strong but success is weak, investigate redirects, declines and verification friction.

Turn findings into a weekly test queue

Write one hypothesis, one change and one success metric per test. Report FTD rate and cost per FTD alongside click and registration metrics so acquisition decisions follow revenue quality.

FAQ

What is the most important FTD funnel metric?

Deposit-completed per qualified deposit-page view is a useful diagnostic because it isolates payment and checkout friction from traffic quality.