Field guide · Updated 28 August 2026
FTD Funnel QA Checklist for Casino Teams
More traffic does not fix a leaky FTD funnel. The fastest gains often come from removing small points of friction between registration and first deposit, then proving which change created the lift. This FTD funnel checklist gives casino operators and affiliates a practical review sequence for the full journey.
1. Measure every step from click to deposit
Create one consistent funnel for landing view, registration start, registration completion, verification, payment start, payment success, and first deposit. Break results down by GEO, device, source, and creative so an average rate does not hide a specific failure.
2. Shorten registration without losing signal
Ask only for information needed at that stage and explain why sensitive fields are required. Remove duplicate fields, improve error messages, and preserve entered data after validation errors. Test the form on mobile keyboards, not only desktop.
3. Treat verification as a product moment
Show progress, expected timing, accepted documents, and a clear support route. If users stall, distinguish missing documents from technical failure. A transparent verification experience protects quality while reducing silent abandonment.
4. Audit payment confidence and choice
Check that payment methods are visible, available in the target market, and compatible with the device. Make fees, limits, and processing expectations clear. Track payment-start to payment-success separately; a registration-rate win is not an FTD win if payment friction rises.
5. Close the loop with retention
Recover incomplete registrations with permission-based messaging and a useful next step. Coordinate push re-engagement with offer rules and player value; do not treat every abandoned session as a discount opportunity. Use controlled tests to confirm incremental FTD impact.
Quick FAQ
What is the first FTD metric to investigate?
Start with the largest step-level drop after segmenting by GEO, device, and source. The biggest aggregate drop is not always the easiest or highest-value fix.
How often should an FTD funnel be audited?
Monitor key steps continuously and run a structured QA review at least monthly, plus after any payment, form, tracking, or traffic-source change.